Dynamic Attribute-Level Best Worst Discrete Choice Experiments
نویسندگان
چکیده
منابع مشابه
Best-worst scaling vs. discrete choice experiments: an empirical comparison using social care data.
This paper presents empirical findings from the comparison between two principal preference elicitation techniques: discrete choice experiments and profile-based best-worst scaling. Best-worst scaling involves less cognitive burden for respondents and provides more information than traditional "pick-one" tasks asked in discrete choice experiments. However, there is lack of empirical evidence on...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2019
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v11n2p1